2019 Ram 1500 Truck Lighting Package – Video
The 2019 Ram 1500 introduces an innovative exterior lighting package that features maximum intensity impact and looks good doing it. Mike Nicholas, chief designer for exterior lighting, talks about how he and his team took the concept from drawing board to production roll-off.
The all-new 2019 Ram 1500 becomes the benchmark for durability, technology, efficiency and convenience with features never before offered in a pickup.
Overall weight for the Ram 1500 has been reduced by 225 pounds. As the truck’s backbone, the frame uses advanced materials and engineering to eliminate 100 pounds while increasing stiffness and durability for 12,750 pounds of towing capability and 2,300 pounds of payload.
An all-new eTorque system delivers improved fuel efficiency in both V-6 and V-8 configurations.
As a segment disrupter, the new Uconnect 4C with a massive 12-inch touchscreen leads the pickup world with technology featuring split-screen capability, 360-degree camera views and exclusive content from SiriusXM with 360L.
Active safety and security systems join the technology onslaught with adaptive cruise control, forward collision warning, Blind-spot Monitoring and ready alert braking.
“The all-new 2019 Ram 1500 delivers a no-compromise approach to the full-size truck segment with strength, durability, technology and efficiency,” said Mike Manley, Head of Ram Brand. “The Ram 1500 offers truck buyers leading-edge innovation with 225 pounds of weight reduction, 12,750 pounds of towing capability, a stunning Uconnect 12-inch touchscreen display and active systems that improve fuel efficiency and assist drivers. The Ram 1500 stands out as the benchmark in a very competitive segment.”