Why the Volkswagen ID.7 is Built to Beat Tesla and Win

The Volkswagen ID.7 is more than just another electric vehicle. It marks a major step in Volkswagen’s journey toward becoming a leader in electric mobility. And where this journey comes to life is in Emden, Germany—an industrial powerhouse now transformed into a hub of innovation for the company’s new all-electric sedan.

The Emden plant is one of Volkswagen’s oldest production facilities, but it is anything but outdated. Located in Lower Saxony, the plant has gone through an extensive overhaul to support the shift from internal combustion engine models to fully electric vehicles. Originally focused on manufacturing the Passat, the site has now embraced the future with full-scale production of the ID.4 and the ID.7.

The transformation was not small. Volkswagen invested heavily in upgrading the factory with state-of-the-art robotics, new assembly lines, and high-tech quality control systems. By 2025, the brand plans to ramp up production at Emden to around 190,000 electric vehicles annually, with the ID.7 taking up a large share of that volume. These are not just any cars—they are precision-engineered electric sedans built for range, comfort, and cutting-edge technology.

Production of the Volkswagen ID.7 officially began in August 2023. The move showed Volkswagen’s commitment not only to electrification but also to keeping jobs local by ensuring Germany remains a central player in the company’s global EV strategy. The Emden plant employs more than 8,000 people and has become a symbol of Volkswagen’s sustainable future.

So, what makes the ID.7 worth talking about?

For starters, it is built on the Modular Electric Drive Matrix platform, which gives it both flexibility and performance. It comes in multiple versions: the ID.7 Pro with a 77 kilowatt-hour battery, the ID.7 Pro S with an 86 kilowatt-hour battery, and the all-wheel-drive ID.7 GTX, which pushes out a combined 340 horsepower thanks to its dual-motor setup.

The ID.7 is not just about performance—it is also incredibly efficient. In a test conducted by Volkswagen, the Pro S variant managed to cover 941 kilometers on a single charge, beating even its own WLTP range estimate. That puts it in the upper tier of electric sedans for range, something that matters a lot for buyers looking for peace of mind during long-distance travel.

On the inside, the ID.7 brings a whole new vibe. The cabin is open, clean, and modern, featuring a 15-inch touchscreen that controls nearly every function of the car. It has an augmented reality head-up display, smart air vents that move air without needing to adjust manually, and even seats that monitor moisture and adjust their cooling and heating functions accordingly. For music lovers, a 700-watt Harman Kardon system delivers serious audio performance.

Safety is another big selling point. The ID.7 earned a 5-star Euro NCAP safety rating in 2023, which means you can drive with confidence. Features like adaptive cruise control, emergency braking, and semi-autonomous Travel Assist technology round out a very modern safety package.

Volkswagen is not just focused on one kind of buyer either. The ID.7 lineup is designed to appeal to families, professionals, and even driving enthusiasts who want a performance-focused EV with the GTX variant. Plus, an ID.7 Tourer wagon model is on the way, making it even more versatile.

Looking ahead, the ID.7 plays a key role in Volkswagen’s broader electrification strategy. As competition grows with vehicles like the Tesla Model 3, Hyundai Ioniq 6, and the upcoming BMW i5, Volkswagen is leaning on its reputation for build quality and global scale to stay ahead.

The ID.7 is not just a new car. It is the face of a new era for Volkswagen—one where performance, range, and sustainability meet in a vehicle that feels genuinely exciting to drive. And it all starts in Emden, where tradition and transformation now go hand-in-hand.