Roewe Pearl Concept: China’s Boldest Luxury Car Yet?

At the 2025 Shanghai Auto Show, Roewe turned heads with the unveiling of the Pearl Concept, a sleek electric luxury sedan designed to challenge perceptions about what a Chinese premium car can be. Developed under the guidance of Josef Kabaň, the famed designer known for his work on the Bugatti Veyron, the Pearl Concept brings a bold new vision to the Roewe lineup.

The exterior styling of the Roewe Pearl feels like a masterclass in elegance and presence. Its upright nose, slim LED headlights, and fully illuminated grille give it a commanding front profile. Suicide-style frameless doors and tasteful gold accents around the window trim hint at inspirations from classic luxury brands like Rolls-Royce and Maybach, while still offering a distinctly modern Chinese character. Every angle of the Pearl shows an ambition far beyond Roewe’s traditional image.

Stepping inside, the cabin is a true celebration of comfort and refinement. The Pearl Concept offers a four-seat configuration that places an emphasis on rear passenger experience. An oval-shaped steering wheel, a wide central touchscreen, retractable tables, and personalized ambient lighting fill the cabin with a sense of sophistication. Perhaps the most unique touch is a small flower vase placed between the two rear seats—a charming detail that makes the cabin feel almost like a private lounge.

Roewe is traditionally known as an entry-level brand under SAIC Motor, but the Pearl signals a strategic move toward a more premium future. Chinese media are already calling it the “People’s Rolls-Royce,” and with a potential price point around 100,000 yuan, or about $13,700 United States dollars, it could democratize luxury in a way few expected.

While the Roewe Pearl remains a concept for now, SAIC has made it clear that this design language will shape the next generation of Roewe vehicles. If future production models capture even a portion of the Pearl’s upscale spirit, the brand could seriously reshape its position not only in China but potentially on a global scale.