New Alpine A390 Unveiled as Brand Celebrates 70 Years

To celebrate seventy years of heritage, Alpine turned Dieppe into a dream destination for car enthusiasts. Over 150,000 fans gathered to honor the brand’s racing legacy, modern engineering, and bold electric future. The big star of the weekend was the all-new Alpine A390, making a show-stopping appearance in front of the public for the first time. With its sleek fastback design and performance pedigree, the A390 drew plenty of attention from fans and media alike.

Joining the A390 on display were two other exciting models: the limited-edition Alpine A110 R 70, created specially to mark the anniversary, and the Alpine A290, already crowned 2025 Car of the Year. These vehicles were showcased alongside Alpine classics and the futuristic Alpenglow Hy6 concept, bridging the past, present, and future of the brand.

More than 1,700 Alpine vehicles lined the seafront for three full days of parades, autograph sessions with Alpine drivers like Charles Milesi, and community celebrations. The biggest highlight? A record-setting parade of 700 Alpine cars tracing the old Dieppe to Saint-Aubin circuit, stretching for 7 kilometers in a massive rolling tribute to the company’s legacy.

This was not just a look back, but a look ahead—with the A390 signaling Alpine’s evolving identity as a maker of high-performance electric sportscars. If you are an Alpine fan or just love automotive history, this was a weekend to remember.