Grande Panda Goes Pop: Kartell Design Transforms Fiat’s New Icon

FIAT is making a bold return to its roots with the Grande Panda, and this time, it is doing it in style with a little help from design powerhouse Kartell. The two Italian icons have teamed up to unveil the Fiat Grande Panda Kartell at the Salone del Mobile in Milan from April 8 to 13. But this is not just a car reveal—it is a celebration of design, creativity, and sustainability.

The exhibition takes place at Kartell’s stand and acts as a stage for this one-of-a-kind creation. It also highlights how two different industries—automotive and product design—can come together to create something meaningful. Olivier Francois, Chief Executive Officer of FIAT and Chief Marketing Officer of Stellantis, called the partnership “a powerful fusion of shared values and innovation.” He emphasized how this collaboration allows both brands to explore beyond their comfort zones while keeping sustainability at the core.

Claudio Luti, President of Kartell, echoed that vision, calling the project a “creative lab” that pushes the limits of what is possible when design and engineering work side by side. This is not their first rodeo either. Their relationship dates back to the 1950s when Kartell made a ski rack for the original Fiat 500. More recently, they worked on a one-off Fiat 500e Kartell in 2020. The Grande Panda Kartell is their next big move, and it is turning heads.

The vehicle stands out immediately thanks to its eye-catching red exterior, a nod to Kartell’s brand identity. Inside, it is a different story—the cabin is dressed in Tasmania Blue, creating a vibrant pop contrast that feels modern, playful, and upscale. The result is a unique visual effect that makes this Grande Panda feel like a piece of art on wheels.

Subtle but meaningful design touches can be found everywhere. The Kartell logo, shaped like a double “k”, is not just slapped on as branding. It is thermo-embossed into the upholstery, giving it texture and dimension. Look closer, and you might spot the Easter egg—a tiny Kartell lamp tucked into the instrument cluster. It is those thoughtful details that make this more than just a concept car.

There is also a serious commitment to sustainability here. One idea being explored is the use of Polycarbonate 2.0, a durable and transparent material derived from renewable sources. Another impressive initiative is the “tex to tex” process, which reuses textile scraps from Kartell’s Foliage armchair and spins them into new seat fabrics. The prototype interior uses canvas made with 60% recycled polyester, pushing toward a more circular economy in both the car and furniture industries.

At its core, the Fiat Grande Panda Kartell is more than a vehicle—it is a design statement and a symbol of what is possible when great minds collaborate with purpose.