100 Years of Phantom: Rolls-Royce’s Luxury Icon

A hundred years after its original conception, the Rolls-Royce Phantom remains one of the most recognized symbols of true automotive luxury. This is not just a car—it is a cultural icon that has made its mark on the world through the hands of royalty, artists, leaders, and tastemakers alike.

From its earliest days, the Phantom has done more than transport people. It has told stories. It has witnessed defining historical moments, silently present during world-changing events. For generations, it has served as a mobile stage for power, celebration, and style.

Throughout the decades, Phantom owners have commissioned breathtaking, customized versions that reflect their tastes, values, and legacies. Each Phantom becomes more than a luxury vehicle—it becomes a personal statement, crafted with an attention to detail that is impossible to replicate.

Now, as the Phantom marks its centenary, the legacy continues with a modern artistic tribute. The current Rolls-Royce design team, inspired by this century of elegance and cultural relevance, has created eight bespoke art pieces. Each piece is not just an artwork, but a celebration of how the Phantom has shaped and been shaped by the world around it.

These works bridge the past and the present, drawing on the brand’s timeless character while embracing the creative energy of today. This is not a nostalgic glance backward. It is a bold step forward, acknowledging that the Phantom is not simply surviving—it is thriving and inspiring new generations of visionaries.