Ram Confirms Its First SUV for 2028 — Game Changer for the Brand?

Ram is making one of the biggest moves in its history — entering the SUV market for the first time. The brand, long known for its trucks, has officially confirmed plans to launch its very first SUV in 2028. This model is expected to be built at the Warren Truck Assembly Plant in Michigan, where many of Ram’s toughest vehicles already take shape. This marks a major shift for Ram as it looks to expand its lineup beyond pickups, giving fans something fresh while staying true to its bold, muscular DNA.

According to recent reports, the upcoming Ram SUV will be offered with both traditional gas engines and plug-in hybrid powertrains. That means drivers will get performance and efficiency in one package — something Ram fans have been waiting for. While it will not be fully electric from day one, Ram is clearly laying the groundwork for a gradual transition toward electrification. Industry insiders believe the SUV will share design cues and technology with the Ram 1500 lineup but will focus more on family comfort and long-distance travel without losing its rugged edge.

This all-new model is expected to debut in late 2027 as a 2028 model-year release, making it Ram’s official entry into the large SUV segment. Stellantis, Ram’s parent company, has already committed around $13 billion to boost U.S. production over the next few years. That massive investment will help fund both the SUV project and other upcoming vehicles, including new hybrid and midsize truck models.

What makes this SUV even more interesting is Ram’s decision to keep its American-made identity strong. By producing it in Michigan, Ram is doubling down on domestic craftsmanship while preparing for a highly competitive market that includes the Chevrolet Tahoe, Ford Expedition, and Jeep Wagoneer. Rumors suggest it may even come with an SRT performance variant, pushing horsepower beyond 700 to rival performance SUVs like the Durango Hellcat.

For enthusiasts, this new model could open a new chapter in Ram’s legacy — combining everyday practicality with power and design worthy of the brand’s name. While details on interior features and pricing are still under wraps, one thing is certain: Ram’s first SUV is shaping up to be bold, tough, and distinctly American.