IAA 2025 Shockwave: 911 Turbo S, ID. CROSS, Audi Concept C—All the Big Reveals

The Volkswagen Group arrived at IAA Mobility in Munich with real momentum, showing how a single company can push technology forward across very different brands. Before the show even opened, the Group rolled out new models and concepts, including two world premieres and one trade-fair debut, framing a clear message: advanced ideas should be accessible to everyone, not just a few.

Volkswagen set the tone with the ID. CROSS Concept, a compact sport utility vehicle that becomes the fourth member of the all-electric Electric Urban Car Family. It targets a starting price of around 25,000 euros and is scheduled to expand the lineup from 2026, aiming for a range of up to 450 kilometers. Škoda added substance with the Epiq sport utility vehicle as a physical concept, while the Volkswagen ID. Polo and the CUPRA Raval appeared as camouflaged series vehicles—signals that real, affordable electric options are close.

The Group also celebrated 75 years of the Volkswagen Bus, looking back from the original T1 to today’s ID. Buzz. The technological spearhead is the autonomous ID. Buzz AD, part of a complete mobility solution from MOIA. Beyond the vehicle itself, MOIA integrates a software ecosystem and operator services designed for cities and mobility providers. Forecasts estimate the on-demand mobility market in Europe and the United States could reach 350 to 450 billion United States dollars by 2035, and the Group clearly intends to be a major player.

Audi brought an emotional edge with Concept C, an all-electric sports car study first shown in Milan. With a newly developed roof that blends coupé elegance with the feel of open-air driving, it is a crisp preview of an upcoming series vehicle. Chief Creative Officer Massimo Frascella’s design philosophy is about clarity and focus—clean lines outside, purposeful simplicity inside—so the car feels modern without losing character.

Porsche delivered the headline thunder with the world premiere of the new top model in the 911 series, advancing its innovative T-Hybrid approach. Alongside it, Porsche highlighted the Cayenne Electric prototype in luminous camouflage and demonstrated “Porsche Wireless Charging,” bringing an 11-kilowatt home system with a compact, integrated base plate to market maturity. It is the kind of everyday convenience that can quietly accelerate electric adoption.

Rounding out the North American push, the revived Scout brand presented the Terra pickup concept in Europe for the first time. Designed and engineered in the United States and set for production in Blythewood, South Carolina, the all-electric versions target up to 563 kilometers of range, while variants with a gasoline-powered range extender are projected to exceed 800 kilometers in total range. It is a pragmatic mix of capability and flexibility for a very truck-savvy market.

Taken together, these debuts show a strategy that scales cutting-edge ideas across price points and segments—from approachable city electric vehicles to performance icons and autonomous shuttles. It is not just a showcase; it feels like a roadmap. If you enjoy this kind of deep-dive coverage, do not forget to like, subscribe, and hit the notification bell so you do not miss what comes next.