Hongqi Guoya Revealed: The Boldest S-Class Competitor Yet

When it comes to ultra-luxury sedans, the Mercedes-Benz S-Class is often the first model that comes to mind. It has long been a symbol of executive prestige and refinement. But there is a new contender stepping up from China that aims to challenge the German icon directly — the Hongqi Guoya, also known as the Hongqi L1.

Offered by FAW Hongqi, this flagship model enters the same D-segment luxury space with bold styling, powerful engine options, and plenty of high-end touches designed to impress even the most discerning buyers. It is available with two powertrains: a 3.0-liter turbocharged hybrid that delivers 394 horsepower and a more powerful 4.0-liter turbocharged hybrid producing 490 horsepower. Both versions come with ternary lithium batteries, positioning the Guoya as a forward-looking option in the performance-luxury hybrid space.

On the outside, the Hongqi Guoya stands out with its distinctive Chinese design elements that give it a very different flavor compared to the S-Class. A massive front grille with vertical chrome bars, a red trim piece running along the hood, and a liftable hood ornament bring strong visual character to the front end. The side profile is long and elegant, accented by bright chrome and signature red detailing that nods to the brand’s heritage. The rear carries Chinese characters, vertical tail lights with a wing-like effect, and dual exhaust outlets, all of which reinforce its identity as a high-end executive sedan.

Dimensionally, the Hongqi Guoya is larger than the Mercedes-Benz S-Class, measuring 5,353 millimeters long with a 3,260 millimeter wheelbase. The added length and space provide a clear advantage in rear passenger comfort and overall presence on the road. Speaking of comfort, buyers can choose between a five-seat layout or an even more luxurious four-seat configuration, where the rear seats are fully independent and equipped with massage, heating, and ventilation functions.

Inside, the cabin of the Hongqi Guoya takes a different route from the typical ultra-modern aesthetic. Instead, it embraces a mix of tradition and opulence, featuring wood grain trim, two-tone leather, and even a floating analog clock above the center console. The steering wheel is a standout on its own, with a golden sunflower logo at the center and a unique dual-spoke design wrapped in chrome. It is less about flash and more about creating a stately environment that feels bespoke and rich in detail.

While the Mercedes-Benz S-Class remains a strong symbol of status, the Hongqi Guoya offers something refreshing — a luxury experience rooted in Chinese aesthetics, cultural pride, and hybrid performance. It might not have the same global reputation just yet, but for those looking to stand out, this model is absolutely worth a look.