EICMA 2025 Milan: New Motorcycles Revealed First

EICMA 2025 in Milan is shaping up to be one of those shows where you actually want to be on the floor early, not just watch clips after. The organizers are bringing the 82nd edition back to Fiera Milano Rho from November 4 to November 9, 2025, and they are pushing it as a show that is not only about new motorcycles but also about energy, fans, and brands showing off. Press and industry get in at the start of the week, so that is when the world premieres and big covers come off. Then the doors open wider for the public, and that is when the halls get loud, the test areas get busy, and you really feel how big this event is.

What makes 2025 interesting is the mix. Europe is still very much in love with adventure bikes, mid sized nakeds, and retro customs, but at the same time you have Chinese and Indian manufacturers bringing electric scooters, small displacement commuters, and tech heavy urban models. EICMA is where those worlds crash into each other. You might walk past a 200 hp superbike and in the next booth see a super compact battery powered city runabout. That contrast is why content from this show always performs well.

The organizers are using the line “That’s Amore” for 2025, which tells you they want to make it a fan friendly edition. Expect appearances from riders, live demo areas, and a lot of Instagram friendly displays. Brands know that if they launch in Milan in November, they set the tone for the following model year, so this is where you see next year motorcycles, special editions, and European premieres that did not make it to other shows.

For creators this show is gold. You can film walkarounds, compare updates between model years, and grab B roll in good lighting because most of the stands are built for media. If you are going to cover EICMA 2025 on YouTube, let viewers know that these are the bikes they will see in showrooms in 2026 and also some prototypes that hint at where the market is going.