This Urus SE Widetrack Changes Everything You Thought You Knew

Urban Automotive has taken the already bold Lamborghini Urus SE and pushed it into a completely different territory, creating something that feels both factory-authentic and dramatically reimagined at the same time. The debut of this Widetrack version was not limited to just one location either. It was introduced at Urban Automotive’s headquarters in the United Kingdom while also making a strong appearance in Las Vegas, a city known for its bold automotive culture and close ties to events like the SEMA Show.

From the moment you see it, this is not just another modified sport utility vehicle. Urban Automotive approached this build with its OEM plus philosophy, meaning every change feels like it could have come directly from Lamborghini itself. But at the same time, it clearly carries a more aggressive personality. The development process alone took 10000 hours, and that effort shows in every detail across the vehicle.

The exterior transformation is where this build truly stands out. Nearly every surface has been redesigned or enhanced using custom carbon fiber components developed in house. Up front, a multi-piece carbon fiber splitter combined with sharp canard elements immediately gives the vehicle a more planted and performance-focused look. Above that, the redesigned bonnet adds a functional vent system inspired by the Lamborghini Aventador SVJ, featuring a distinctive bull nose design and three dimensional printed details that match Lamborghini’s signature hexagonal styling.

Along the sides, the changes become even more noticeable. The widened wheel arches extend the body by 40 millimeters, giving the Urus a much broader stance on the road. Carbon fiber side elements integrate subtle branding details while also tying into Lamborghini’s design language. Even the sill extensions reference the legendary Lamborghini Miura, showing how Urban Automotive blended modern performance with historic inspiration.

At the rear, the transformation continues with a completely reworked bumper design. A large exposed carbon fiber diffuser, paired with aerodynamic canards, adds both visual drama and a more aggressive finish. One of the most eye catching features is the layered rear spoiler setup, which creates a double stacked effect that enhances both the design and the aerodynamic presence. The quad exhaust system further amplifies the overall look, giving the vehicle a more purposeful and performance-driven identity.

The entire package sits on specially designed Urban Vossen wheels that perfectly fill out the widened stance, making sure the proportions remain balanced despite the more aggressive bodywork. Every element feels intentional, not overdone, which is what sets this build apart from typical aftermarket modifications.

Inside, owners are not limited to a standard configuration. Urban Automotive offers fully customizable interior options, allowing buyers to tailor materials and colors to match their personal taste. This ensures that the vehicle feels just as unique on the inside as it looks on the outside.

What makes this build especially interesting is how it manages to stay true to Lamborghini’s design DNA while still pushing boundaries. It does not feel like a disconnected aftermarket project. Instead, it feels like an evolution of the original concept, just taken further than the factory would normally allow.

With a starting price of £51800 for the full conversion, this is clearly aimed at buyers who want something exclusive and attention grabbing. But for those who are looking to stand out, this Widetrack Urus delivers a level of presence that is hard to ignore.