Luxeed RX Brings Ferrari Design to Huawei’s New SUV

Huawei and Chery are preparing to challenge one of China’s most talked about electric sport utility vehicles with the new Luxeed RX. Pre orders have officially opened in China, putting the sleek coupe style electric sport utility vehicle directly into territory occupied by the Xiaomi YU7.

The Luxeed RX is being offered in 2 versions during the pre sales period. Pricing starts at 299,800 yuan, or approximately $44,210, while the more advanced version is priced from 359,800 yuan. The entry model features an in cabin Light Detection and Ranging sensor, while the higher specification version receives an architecture designed to support Level 3 autonomous driving capabilities.

One of the biggest stories behind the RX is its design team. The vehicle was shaped by former Ferrari designer Werner Gruber, whose previous work includes the Ferrari LaFerrari and FXX K. Chassis development also carries serious performance credentials, with former Aston Martin Chief Executive Officer Tobias Moers involved in tuning the vehicle.

The RX has the proportions to back up its sporty appearance. It measures 5,020 millimeters long, 2,007 millimeters wide and 1,585 millimeters tall, while riding on a 3,000 millimeter wheelbase. Those dimensions put it very close to the Xiaomi YU7 and help explain why these 2 electric vehicles are likely to compete for many of the same buyers.

Underneath the body is Huawei’s Tuling platform. Buyers can choose a rear wheel drive configuration powered by a single 277 kilowatt electric motor producing approximately 371 horsepower. A more powerful all wheel drive configuration combines a 160 kilowatt front motor with a 277 kilowatt rear motor. Huawei’s latest high performance electric drive technology is also used, with the electric motor capable of reaching a maximum speed of 21,000 revolutions per minute.

Range could be another major selling point. The RX uses Huawei’s Giant Whale battery platform, with battery capacities listed at 81.1 kilowatt hours, 100.256 kilowatt hours and 100.424 kilowatt hours. Depending on configuration, the maximum China Light Duty Vehicle Test Cycle driving range reaches an impressive 852 kilometers.

Technology is where Luxeed is making an especially aggressive statement. The RX can be equipped with 4 Light Detection and Ranging sensors and a total of 38 fused sensing sensors. The system includes an advanced 896 channel dual optical path imaging grade Light Detection and Ranging unit along with 3 high precision solid state Light Detection and Ranging sensors. While many premium electric vehicles currently use between 1 and 3 such sensors, Luxeed is pushing beyond that with its 4 sensor arrangement.

The RX also incorporates redundant power supply, communication, perception, steering and braking systems. These systems are important for the vehicle’s planned Level 3 autonomous driving capability because critical vehicle functions need backup systems if a primary component encounters a problem.

Inside, Luxeed is combining technology with comfort. Drivers get a massive 26 inch head up display along with a 16.1 inch central infotainment screen. Intelligent wraparound seats use 98 pressure sensors, while a 1.8 square meter powered partition sunshade gives passengers additional control over the cabin environment.

The timing of the RX is particularly interesting because Xiaomi has already created significant attention around the YU7. The YU7 Standard starts at 233,500 yuan, while the high performance YU7 GT reaches 389,900 yuan. With the Luxeed RX starting at 299,800 yuan, there is considerable overlap between the 2 lineups.

Rather than competing simply on price, Luxeed appears to be betting heavily on Huawei’s technology, advanced driver assistance hardware, long driving range and performance focused engineering. That combination could make the RX one of the more serious new challengers in China’s increasingly competitive premium electric sport utility vehicle market.

The Luxeed RX is expected to officially launch in the fall of 2026 following its public appearance at the 2026 Chengdu Auto Show. It also represents a change in naming strategy for Huawei’s Harmony Intelligent Mobility Alliance, becoming the first sport utility vehicle in the group to move away from a numerical model name and use letters instead.

Luxeed has much larger ambitions beyond this single vehicle. The company plans to strengthen its position during 2026 and is targeting annual sales of 1 million vehicles by 2030. Whether it can reach that goal remains to be seen, but the RX gives Huawei and Chery a striking new weapon as competition with Xiaomi and other Chinese electric vehicle manufacturers continues to intensify.