Jeep Wrangler Rubicon Performance Mopar One Pack – 4×4 Fest 2017 – Video
The event, which attracted thousands of industry professionals and off-roading enthusiasts, showcased the latest 4×4 innovations and gave visitors the chance to test drive the latest models and purchase spare parts and genuine accessories. Over 33,000 visitors reached Carrara, many of whom were newcomers to the event. The exhibition spanned across 52,000 square metres and involved over 200 brands. Approximately 3,700 test drives took place during three days of off-road driving – establishing a new record for the ‘4×4 Fest’.
As official sponsor of the event for the fifth consecutive year, the Jeep stand was undoubtedly one of this year’s biggest attractions and celebrated the brand’s incredible 76-year history, during which it has become the byword for off-roading and synonymous with the spirit of adventure and freedom. An area dedicated to the rich 80-year history of Mopar – Jeep’s official service partner that provides FCA customers throughout their motoring experience with technical services and support for all their performance, safety or customisation related needs – also proved a huge draw with the crowds.
Visitors were able to test drive the entire Jeep range on a specially created off-road course designed to showcase the models’ legendary all-terrain capability. This included the iconic Wrangler, the Grand Cherokee -the brand’s flagship and the most awarded SUV ever – the Cherokee mid-size SUV faithful to the Jeep tradition and sporting a cutting-edge design and the Renegade small SUV with class-leading off-road capability. The undisputed star of the event though was the new Compass, the most recent addition to the brand’s line-up, which combines Jeep’s legendary off-road capability and distinctive modern styling with user-friendly technology for connectivity and safety. Finally, a stand dedicated to JOG (Jeep Owners Group), the one and only official club for Jeep owners and enthusiasts, was also present at “4×4 Fest 2017” offering to visitors the possibility to buy the official Jeep Owners Group merchandise.
The Mopar area showcased a Jeep® Wrangler Rubicon kitted out with the high-performance, factory-fitted Mopar® One Pack. The vehicle is designed to tackle even the toughest off-road challenges with confidence and is 100% street legal. It features a two-inch ‘Fox Performance’ lift kit, steering stabiliser bar, 17 x 8.5-inch Performance Gladiator black alloy rims, 32-inch oversized tyres, front and rear splash guards, front and rear additional flares and black fuel cap. Mopar® One Pack is the result of an innovative industrial process which allows assembly of the accessories directly at the production plant for the first time in the EMEA Region.