Dua Lipa Song “Want To” Jaguar Remix – Video
The British singer-songwriter Dua Lipa has launched a ground-breaking collaboration with Jaguar.
Music fans and stars from across Europe, including DJ Armin van Buuren, supermodel Doutzen Kroes and actress Alix Bénézech attended an exclusive gig at Sugar City in Amsterdam. The event kicks-off a series of Jaguar events across Europe, called The PACE: Season One, which celebrate the brand’s popular SUV models, the E-PACE, F-PACE and I-PACE.
Using Jaguar’s custom-made software, Dua created an exclusive remix of her latest track, ‘Want To’ and empowered fans all over the world to create personalised remixes using their own data – from the way they drive, the songs they listen to, or by tapping a rhythm on a mobile.
Over a million different remixes are possible, with multiple tempos and versions based on a range of music genres from hip-hop and dance, to orchestral, pop music and drum and bass. The track has already become the most remixed song in history.
To create her own remix of ‘Want To’, Dua Lipa drove the Jaguar I-PACE, and her style of driving was captured by the car’s intelligent sensors. From the amount of electrical energy consumed, to the way Dua Lipa accelerated and braked, the data captured was used to influence the track; from the tempo to the arrangement and the overall feel.
Speaking at the track’s launch in Amsterdam, Dua Lipa said:
“I’m so excited to collaborate with Jaguar and push the boundaries of music and technology for my fans. It’s pretty mind-blowing that anyone can create their own unique version of my single ‘Want To’ based on the way they drive a Jaguar, or what music they listen to.
“It’s crazy to think that the data from my drive in the electric I-PACE can alter the energy of my music to create a totally new and incredible sound.”