BMW Group Classica at the Techno Classica 2017 – Video
Visitors to the Techno Classica 2017 in Essen will find a unique diversity of vehicles, components and services from the sphere of historic automobiles and motorcycles. From 5 April to 9 April 2017, the trade fair complex in Essen will once again be the meeting point for the international classic car scene. BMW Group Classic will be opening up completely new perspectives this year for visitors to the world’s biggest specialist exhibition for classic cars. The highlights from the history of the company are not simply being presented at a new location. They can be found behind a facade with an exceptional decorative design. The focus there is on particularly striking innovations from the company’s model and technology history. Twelve pioneering vehicles from the years 1936 to 1995 tell this story under the motto of “Our DNA: Innovation”. Together with visitors to the exhibition, BMW Group Classic looks back on developments such as 40 years of the BMW 7 Series and the introduction of the twelve-cylinder engine in luxury saloons 30 years ago.
Renovation work means that this year the exhibition presentation by BMW Group Classic is taking place in the temporary Hall 14 at the eastern entrance to the exhibition complex. It is very obvious from afar where rare treasures from the history of BMW, MINI, Rolls-Royce and BMW Motorrad are gathered together. The outer walls of Hall 14 have large-scale images showing the historic buildings of the Munich Headquarters of BMW Group Classic.