60th Easter Jeep Safari Reveals Wild New Jeep Concepts In Moab

The Jeep brand is once again heading to Moab, Utah, and this time it is a big one. The 60th annual Easter Jeep Safari is not just another off-road gathering, it is a milestone moment that brings together decades of heritage, innovation, and a deeply loyal community that keeps coming back year after year.

From March 28 through April 5, thousands of enthusiasts will gather in one of the most iconic off-road destinations in the United States. But this is not just about showing up and hitting the trails. Jeep is turning Moab into a full experience, blending new vehicle concepts, hands-on driving opportunities, and community-driven events that feel more like a celebration than a traditional auto showcase.

What makes this year stand out is the scale and intent behind it. Jeep is bringing an entirely fresh lineup of concept vehicles, each one carefully designed to reflect both the brand’s roots and where it is headed next. These are not just design exercises. They are real ideas being pushed through real terrain, giving a glimpse into the future of off-roading while staying grounded in what made Jeep legendary in the first place.

One of the most interesting aspects of the event is how Jeep continues to stay connected to the land itself. This is not just marketing. Teams from Jeep and Jeep Performance Parts will once again work alongside local organizations to clean up and restore trails. It is a reminder that off-roading is not just about capability, it is also about responsibility.

Back in downtown Moab, Walker Drug becomes the center of everything. This is where fans can get up close with the concept builds, interact with the vehicles, and take part in activities that go beyond just looking at cars. From giveaways to live events, the atmosphere is designed to feel interactive and personal.

There is also a strong focus on getting people behind the wheel. Visitors can sign up for both on-road and off-road driving experiences, giving them a chance to feel what these vehicles are really capable of. Trails like Baby Lion’s Back offer a true test of capability, while city drives provide a more relaxed look at the latest models.

The event also expands into family-friendly territory with Camp Moab, where younger enthusiasts can get a hands-on introduction to off-roading. It is a smart move that keeps the culture growing and introduces the next generation to what Jeep is all about.

Another highlight is the Badge of Honor program, which continues to grow with new trails and exclusive rewards. It adds a layer of gamification to the experience, giving drivers a reason to explore more and connect with others who share the same passion.

And then there are the community moments that bring everything together. A drone show lighting up the Moab sky, live music, food, and shared experiences all help create something that feels bigger than just an automotive event. It becomes a gathering point for people who genuinely enjoy being part of this world.

At its core, the Easter Jeep Safari has always been about more than vehicles. It is about connection, exploration, and pushing limits in a way that feels authentic. And in its 60th year, Jeep is making it clear that the story is far from over.