59th Annual Easter Jeep Safari – 2025

Jeep is back in Moab, Utah, for the 59th annual Easter Jeep Safari from April 12 to April 20, bringing serious off-road energy with it. This year, Jeep is showing off seven brand-new custom-built concept vehicles, created to give fans a fresh look at what the future of off-roading could look like. These builds are not just about looks—they are about performance, capability, and celebrating what it means to be part of the Jeep community.

Bob Broderdorf, the Chief Executive Officer of Jeep, summed it up perfectly. He said that Easter Jeep Safari was made by Jeep lovers for Jeep lovers, and it has played a huge role in how the brand has developed its four-wheel-drive vehicles. Moab, he added, is Jeep’s second home—a rugged playground that truly brings out what makes these vehicles so special. The unique Jeep and Jeep Performance Parts concepts making their debut this year are built to show just how far Jeep can go when it comes to capability, innovation, and style.

This year’s event is not just about checking out the vehicles. It is also about getting hands-on with immersive experiences and connecting with the off-road community. Jeep and Jeep Performance Parts by Mopar are ready to take over Moab, turning the town into a real-life sandbox for off-road fans.

Darren Bradshaw, who leads parts and services for Stellantis in North America, explained why Moab is the perfect place to showcase Jeep Performance Parts. The tough terrain is ideal for testing their gear in real conditions. Every part is built to fit exactly right and deliver solid performance, and that gives Jeep owners the confidence to upgrade their stock vehicles without second-guessing anything.

Jeep also continues its efforts in land preservation. Jeep and Jeep Performance Parts team members are teaming up once again with Red Rock 4-Wheelers and the Bureau of Land Management to clean up the local trails. Each year, volunteers help restore the land by picking up trash, fixing rock walls, building fences, and making sure the trails are left in better condition than they found them.

This year’s concept lineup is bigger and bolder, combining Jeep’s deep roots in off-roading with a glimpse into what is next. The seven new concept vehicles will be on display at Walker Drug from April 17 to April 18. The Jeep Convoy Concept brings a military-style twist to the Gladiator, showing off classic strength and reliability. The Jeep Bug Out 4xe Concept is built for the off-grid life, with carbon-fiber construction and overlanding features. Jeep Rewind Concept takes it back to the days of loud colors and simpler times, with a vintage-inspired Wrangler look. The Jeep Wrangler 4xe Blueprint Concept is loaded with nearly 40 factory-backed performance upgrades. The Wrangler 4xe Sunchaser Concept is geared up for sun-soaked adventures with space for all your gear. Then there is the Jeep Gladiator High Top Honcho Concept, bringing ‘70s truck vibes to the modern Gladiator. Finally, the Jeep J6 Honcho Concept mixes retro design with current Jeep Performance Parts and Mopar accessories.

So whether you are a die-hard off-roader or just love unique vehicles, there is a lot to get excited about in Moab this year. Do not forget to like, subscribe, and hit that notification bell so you never miss an update from the trail.