2027 Ford Bronco Filson Revealed With Premium Off Road Upgrades

Ford is expanding the Bronco family with a new model that blends premium craftsmanship with serious off road capability. The all new Bronco Filson is the result of a collaboration between Ford and Filson, a company known for making durable outdoor gear for adventurers, explorers, and outdoor professionals. Scheduled to arrive in early 2027, this new model aims to offer a more refined experience while maintaining the rugged personality that has made the Bronco one of the most popular sport utility vehicles in its segment.

The idea behind the Bronco Filson is simple. Many Bronco owners use their vehicles for camping, fishing, hiking, and exploring remote destinations. Ford wanted to create a version that felt like a premium piece of outdoor equipment while still delivering the toughness expected from the Bronco name. The result is a vehicle that combines luxury, utility, and trail capability in a unique package.

Under the hood sits a 3.0 liter EcoBoost V6 engine that has been specially tuned for this application. Every Bronco Filson comes standard with the Sasquatch package, giving buyers serious off road hardware right from the factory. This includes front and rear electronic locking differentials, Fox shocks with internal bypass technology, and 35 inch rugged terrain tires designed to tackle difficult terrain while also reducing noise during highway driving.

Ford also equips the Bronco Filson with advanced trail technology. Trail Turn Assist helps drivers navigate tight trails more easily, while Trail 1 Pedal Drive provides improved control during low speed rock crawling. The Terrain Management System includes 7 selectable drive modes, allowing the vehicle to adapt to everything from paved roads to challenging off road environments.

Inside, the Bronco Filson takes a different approach from traditional luxury vehicles. Rather than focusing on delicate materials, Ford and Filson selected surfaces that are designed to withstand years of use. The cabin features quilted leather seating surfaces, durable woven fabrics inspired by Filson gear, leather wrapped touchpoints, and brass inspired accents throughout the interior.

Comfort was also a major priority. Ford says this is the quietest Bronco cabin ever created. Improved aerodynamics, acoustic glass, and upgraded seals help reduce wind and road noise by nearly 20 percent compared to the 2021 Bronco. Ventilated front seats, heated rear seats, and an upgraded Bang and Olufsen audio system further enhance the experience during long journeys.

Practicality remains a key part of the package. The Bronco Filson includes removable storage bags inspired by outdoor gear, allowing owners to organize equipment for camping trips, photography adventures, fishing excursions, or everyday travel. A digital rearview mirror improves visibility even when the cargo area is fully loaded, while power running boards make entering and exiting the vehicle easier.

The exterior receives several exclusive design touches. Unique Bronco lettering, special wheel arch treatments, painted mirror caps, and trail ready tie down points help distinguish the Filson model from the rest of the lineup. Buyers will also have access to an exclusive Field Green Metallic paint option along with several other colors.

Ford will also launch a Bronco Filson First Edition. This special model features an exclusive Iron Sands Copper Metallic exterior finish, unique badging, serialized interior details, and exclusive cargo accessories celebrating the partnership between the two brands.

Production will take place at Ford’s Michigan Assembly Plant in Wayne, Michigan. Orders are expected to open in fall 2026, with customer deliveries beginning in early 2027. Pricing is expected to start in the mid $70,000 range, placing the Bronco Filson among the most premium and capable Broncos ever offered.

For buyers who want luxury without sacrificing adventure, the Bronco Filson could become one of the most interesting additions to the Bronco lineup in years. It combines premium craftsmanship, real world utility, and serious off road performance into a package designed for people who see the outdoors as part of their everyday lifestyle.