2019 Lexus UX Art Space – Video
Lexus Europe has chosen Lisbon to host the UX Art Space by Lexus, a pop-up gallery illustrating Lexus’ ambition to move beyond automotive as a luxury lifestyle brand.
In addition to displaying an exclusive prototype of the new Lexus UX, the gallery will feature immersive art works by emerging artists Inês Zenha and Bence Magyarlaki, Divine Southgate-Smith and Pedro Henriques, who were challenged by Lexus to deconstruct the new UX and present their interpretation of the new Lexus crossover.
Natxo Checa, founder, director, curator and producer for the Zé dos Bois Gallery (ZDB), will be in charge of the UX Art Space executive production, alongside Carolina Grau, independent curator and expert in contemporary art, with extensive experience in international events and exhibitions.
“As it continues to evolve as a creative and cultural hub, Lisbon offers a perfect backdrop to showcase our new UX crossover in an innovative, artistic environment, said Pascal Ruch, Head of Lexus Europe. The UX Art Space by Lexus offers visitors an opportunity to be immerged in Lexus’ world and share our passion for creative design and innovative technology.”
“The UX Art Space by Lexus harmoniously connects the vehicle and the artwork, said Carolina Grau. This exhibition will transport visitors and engage their emotions with the use of abstraction and deconstruction, while creating an artistic interpretation of the movement, sound, shape and colour pallet that is truly Lexus”.