Porsche Panamera Sport Turismo $13,787,800 Gold Rush – Video

Baird & Co. is one of Britain’s leading bullion merchants and gold refiners – founded in 1967 and based at a discreet address in East London. Last week Baird needed to organise a significant shipment of gold from its refinery to its new London showroom in Hatton Garden. The bars – 24 in total – are around the same size as a house brick and each weigh 12.5 kg. Together the bars have a combined market value of approximately $13,787,800. Baird invited Porsche to assist with the daunting job of transporting the shipment – with a strict set of provisos attached.

Every gold bar is created with meticulous precision – and every part of the process is carefully examined and thought through by Baird & Company Prudently, once formed into bars, the gold is stored at Baird & Co.’s state-of-the-art underground vault in Hatton Garden. But, getting to the vault from the gold refinery means travelling 12-miles across London – a journey that carries an inherent risk. In an effort to reduce this risk, Baird & Co. resolved that the gold needed to be transported with great efficiency, under careful watch and that time was of the essence – the longer it took, the greater the risk.

Three examples of the Porsche Panamera Turbo Sport Turismo were provided for the purpose.