Iconic Fiat 500 60 Years Celebration – Video
The Fiat 500 is not just a symbol of mass car ownership. Over time, it has become a style and design icon. Unmistakable design has inspired the imagination of artists, who have responded with elegant, exclusive and sporty interpretations. It has achieved the feat of maintaining its identity while remaining youthful over 60 years of history and lifestyles, fashion and society. A successful car, but also a cultural phenomenon in centre stage for 60 years, never going out of fashion. With the launch of the new generation in 2007, the 500 appeared in a variety of original and cool interpretations, both hatchback and convertible, with an array of extraordinarily successful special editions (such as the 500 by Diesel, the 500 Gucci and the 500 Riva).
Success is reasserted by numbers: the Fiat 500 is the best-seller in Europe, ranking first in eight countries and among the first three in six others. The 2007 version won over 2,000,000 motorists in just 10 years and has reaped accolade after accolade since its debut, including Car of the Year and the Compasso d’oro design award.
The 500 is the symbol of Italian creativity which has always inspired artists and designers worldwide becoming an icon of beauty and art. Today, it makes another step forward becoming a work of art in its own right by the side of the other great icons of Italian design and yet again remaining “Forever Young”.