Alfa Romeo Giulia Quadrifoglio vs Mercedes-AMG C 63 S Coupe – Video
All in all, Mercedes-Benz Cars is exhibiting around 100 vehicles in Frankfurt, among them several world premières of innovative concept cars. The Mercedes-AMG Project ONE is a near-series study of a hypercar. The hypercar’s series version will be the first ever automobile to feature genuine Formula 1 hybrid technology. With the new, electrically powered smart showcar, the brand is exhibiting a study by the recently founded product and technology brand EQ as a world première. This fully autonomously driving study is the first model to comprehensively embody all four pillars of the corporate strategy CASE: “Connected”, “Autonomous”, “Shared” and “Electric”. It stands for maximum mobility efficiency in and for the urban environment thanks to systematic further development of the carsharing concept, and makes the vision of individualised, highly flexible urban public transport a reality.
A further Mercedes-Benz world première will be the first, fully electric EQ concept vehicle within the compact car segment. With its “EQ” brand Mercedes-Benz will in future also offer compact vehicles with electrically driven power units to consequently make electromobility available for an important target group. A fuel cell plug-in hybrid vehicle will also make its first ever appearance at the event. The Mercedes-Benz GLC F‑C ELL combines practical advantages such as a long range and short hydrogen fuelling times with locally emission-free driving. Also having their debut in Frankfurt are the comprehensively updated S‑Class Coupé and S‑Class Cabriolet in the standard and AMG versions.
The Mercedes among pick-ups is celebrating its public première at the IAA show. The Mercedes-Benz X‑Class combines the typical attributes of a pick-up – robust, functional, durable, and suitable for off-road driving – with the classic strengths of a genuine Mercedes – design, comfort, driving dynamics, and safety. With its SUV design as a hallmark feature of the brand, the X‑Class fits smoothly into the Mercedes-Benz portfolio.
Events can now be followed live and online
As is traditional, the IAA show will open on Monday, 11 September from 6:30 p.m. with the “Mercedes-Benz Media Night”. The press conference will take place on the first press day, 12 September, at 9:35 a.m. At “Meet the Experts” on Wednesday, 13 September from 10:00 a.m. to 1:00 p.m., experts from the group companies (Tobias Moers, Chairman of Mercedes-AMG, Dr Annette Winkler, CEO of smart, Dr Jens Thiemer, Vice President Marketing Mercedes-Benz Cars and Wilko Stark, Head of CASE) will take hourly turns to present brand and future-related topics.
Mercedes-Benz is also launching a new digital service platform specifically for the media at the IAA. Mercedes me media is the new online service that allows live events such as world premières and press conferences to be extended and expanded into multi-day online communication experiences around the world for the very first time. The new platform also makes work easier for journalists with new, exclusive functionalities, such as a high-resolution multi-angle livestream, a likewise high-resolution screenshot function from any camera angle of the livestream and live transcripts of talks and lectures in two languages. Mercedes me media now allows all interested parties around the world to be there live at show events. Media representatives also have access to press material, photos and videos relating to the IAA show via a constantly updated media hub.