60 Years Of Fiat 500 Explained – Video
The Fiat 500 is much more than just a car: in 60 years it has become an authentic pop icon, a symbol of Italian style that never goes out of fashion, which over the years has conquered the fans of beautiful and original things.
Colouring everyday roads worldwide is the mission that the 500 has fulfilled everyday since 1957: the iconic Fiat is a real work of art that complements the surrounding environment.
This is the basic idea of the advertising campaign, created by the Leo Burnett agency., The campaign will be developed across various media, using different languages, which share the special connection between contemporary personality and sixties vintage inspiration. It will be characterised by a dedicated badge which will appear in all the communication activities on all channels for the entire year of celebrations on all 500 family products. The distinctive “500” lettering contains the claim “Forever young”, which underlines the personality and values of the iconic Fiat. Far from being old-fashioned, the 500 is always up to date, yet remains true to itself becoming a symbol and an authentic legend on four wheels. As a finishing touch, the message “Since 1957” proudly reasserts the birth year of a car that is celebrating its sixtieth birthday with all the freshness its many fans have come to expect.