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05/13/2019 DPCcars Videos

05/13/2019 DPCcars Videos

First New Supra in the U.S. in 21 Years

First Global GR Model Developed by Toyota GAZOO Racing

Design Inspired by Calty’s FT-1 Concept

Two-Seat, Driver-Focused Cabin

335-HP Turbocharged Inline-Six-Cylinder Engine

8-Speed Transmission with Paddle Shifters

Two Available Grades and Launch Edition

Standard Active Differential and Adaptive Suspension

Starting Price of $49,990

If Toyota was going to build another Supra, the designers had to go all-in. That was the clear call of action from the CEO, Akio Toyoda: generate more emotional designs and a feeling of heart-pumping excitement.

This was not a marketing message but rather a design and development directive. When it came to the Supra specifically, there was also the matter of the fourth-generation model having become enshrined as a car-culture and pop-culture icon. So, no pressure.

Nearly 15 years had passed since the fourth-generation Supra left the U.S. market when, in 2012, Toyota began planning for a fifth-generation model. The 2020 GR Supra, while influenced by that pivotal model, emerged as its own expression of the brand’s performance, design and racing heritage.

When the camouflaged pre-production prototype of the GR Supra negotiated the famous hill climb at England’s Goodwood Festival of Speed in fall 2018, the spectators’ reaction affirmed that “Wow!” had indeed been achieved. The path to getting there was somewhat circuitous.

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